http://www.samalbert.com/writings daily 0.75 2022-04-30 http://www.samalbert.com/writings/the-magic-of-wallpaper monthly 0.5 2022-04-30 http://www.samalbert.com/writings/introduction monthly 0.5 2022-04-30 http://www.samalbert.com/about daily 0.75 2025-10-08 https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/bbc7ff2d-12e2-472b-8320-e42bea922edc/PXL_20240929_204918668.jpg About - About Me Hi! My name is Sam, thanks for taking a peek at my portfolio. I’ve worn a lot of hats in my career - from creating logos for small businesses to illustrating an all-ages comic - and now, I’m finding a lot of joy helping tech teams build great solutions for the everyday functionality required in healthcare software. I’ve had the privilege of working with incredibly intelligent, empathetic folks building products that improve outcomes for residents in assisted living facilities, and more recently working with the billing and sales teams to increase and organize incoming revenue for these communities. I want to better understand other people’s perspectives in seeing the world around them, and build better tools to help them get where they’re trying to go. When I’m not imagining solutions, I can be found with a coffee in hand, looking at art, playing Dungeons + Dragons (usually a cleric or bard, iykyk), eating pasta, and taking absurdly long walks along Lake Michigan. http://www.samalbert.com/bloom-old daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/dca37690-43cc-44d7-a888-0652a9cfbb7d/annie-spratt-kr_88BakygA-unsplash.jpg Bloom (old) - Inspiration As we watched store shelves empty and not be restocked until days or weeks later due to staffing shortages during the Covid-19 pandemic, my team began thinking about how our communities shop for groceries, and how people connect to their local community in times of crisis and joy. What are the fun parts of grocery shopping? What are the awful, stressful parts? Why do people shop where they do, and is there a way for us to bridge gaps in our neighborhoods, even when we can’t help issues in the global supply chain? https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/6b694a50-5d0c-4dd2-9525-5f45be4b23a4/gabriella-clare-marino-Lva1xK28MQg-unsplash.jpg Bloom (old) - Interviews We followed up with 3 respondents in 1-on-1 interviews, learning more about how and where they did their grocery shopping, how often they went to farmer’s markets, and what they liked or didn’t like about the two experiences. We collected the data into an affinity map, and found that people feel freer to experiment and grow out of their comfort zone when they’re in a place with low expectations and surrounded by others in their community. However, farmer’s markets can also be intimidating and hard to find to those unfamiliar with going. We wondered if there was a way to help bridge this gap. https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/5ec82e39-9a45-4741-b093-244f8c628878/4_Camilla%27s+Journey+Map+%282%29.jpg Bloom (old) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/967672c3-a6af-4ffb-9896-f3324e3a1268/persona_camilla.jpg Bloom (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/3133d39d-2246-422d-99f4-9ef096648b38/user+flow.jpg Bloom (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/1644881381677-7I07TAKE8JRYB12FPBF2/mid_5.png Bloom (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/1644883053677-BECXUNSTN1EFUHII7PYT/mid_7.png Bloom (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/1644883095353-9YVIGAMSBDOUZCE4VVM4/mid_2.png Bloom (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/31f66e36-85de-4ffc-8c71-fef77d26150c/bloom+palette.jpg Bloom (old) Bloom color palette study. https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/24baf3c6-2121-4bdd-810b-932be8e7455c/Bloom_hi_1.jpg Bloom (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/ce32fa8e-d128-46e0-87c4-6536e0edc716/bloom+color+study.jpg Bloom (old) Testing different color options. We settled on the warmer, more inviting peach tones to the right. https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/b6034007-e840-470b-8705-68804a470eee/Bloom_hi_2.jpg Bloom (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/97200cc0-3ed1-4b5e-aa06-c5d254f13497/bloom+components.jpg Bloom (old) All Figma components are in dark green and brown for high accessibility while also echoing the earthy palette we chose. https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/18e09b12-b1ca-4455-8cb2-813a4e119441/bloom+logo.jpg Bloom (old) Our logo is a stylized pixelated four leaf clover, a plant traditionally associated with good luck. http://www.samalbert.com/home daily 0.75 2025-10-08 https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/2e18ad4e-304e-44a0-96e3-37a19d203a55/vlad-sargu-ItphH2lGzuI-unsplash.jpg https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/b5c8e52e-402a-4653-8a9d-996b1df4b15c/Page_16A.jpg https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/91be50e5-b01a-4941-8c93-73261ad64455/Fungi_1.jpg https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/0aa66004-7244-40dc-af39-4dac002b53d4/Bloom_1.jpg http://www.samalbert.com/fungisaurs-old daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/1c21e413-8d1b-404d-8be6-d10bee9ab467/PXL_20220411_202417461+copy.jpg Fungisaurs (old) - Digging In Aiman reached out to our team when he became concerned with usability and user retention of his AR game app, Fungisaurs ARise. After chatting with Aiman and getting a sense of the history of the brand and where he was taking it in the future, we got down to work, which in this case, meant play: we downloaded the app and started exploring! https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/74cd5d28-4475-4c5c-859f-b563f55e666a/AR_compstudy.jpg Fungisaurs (old) We first did a competitive study of where Fungisaurs ARise lived amongst other AR creature games like “Jurassic World Alive” and “Pokemon Go.” https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/546c12e2-8a7e-4d14-a10b-947e6246a5c5/TOY_compstudy.jpg Fungisaurs (old) We also looked at the physical toy/AR crossover space, and noted how many fighting style games there were, which differentiated Fungisaurs in this space. https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/98466804-bb7f-4fae-8520-22c736e92137/david-grandmougin-Am1io6KusFM-unsplash.jpg Fungisaurs (old) - AR Analysis After getting a sense of how Fungisaurs lines up with their toy and AR game competitors, we brought more people into the conversation: First, we chatted with a child therapist who uses AR games in her practice, including Fungisaurs. Her input on how and why AR games can be good for children and adults was invaluable. We also ran an audit of the app itself with several folks who had no connection to the brand or the app, getting fresh, unbiased opinions on the app’s flow and information hierarchy. https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/1bca9777-95ce-45c4-9b1e-c732ce10c8b0/Audit_1B.jpg Fungisaurs (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/6ebb760a-a14b-4417-946a-8f50ed0eaf64/Audit_1A.jpg Fungisaurs (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/b2227a0f-b2fc-48c6-a6c8-f7607af76af1/Audit_1C.jpg Fungisaurs (old) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/39704a67-9611-4afc-a2c4-c89725ec5601/Fungisaurs+Heuristic+Analysis+-+Summary.png Fungisaurs (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/3d9200c4-6360-4df3-bbfb-059dd5253020/userflow.jpg Fungisaurs (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/bf8b2705-bc9a-4b7b-8397-6a85a2386686/Design_1A.jpg Fungisaurs (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/16d4bade-881a-4ea0-9db5-158177f7f377/Design_1C.jpg Fungisaurs (old) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/a34e5e69-49de-4037-ad02-9db92478c914/Design_1B.jpg Fungisaurs (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/a78719b0-f669-483d-99b0-6e89e499037d/Design_2B.jpg Fungisaurs (old) https://images.squarespace-cdn.com/content/v1/61f815fbaa4bbc25eca2b955/6ac1f15e-96d5-4466-a868-be664716ea9e/Design_2C.jpg Fungisaurs (old) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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